Netflix Shares Reportedly Fall Due to Inaccurate Projection of Subscriber Growth
Miss in Projections
On the 16th of July, media agencies reported that the online streaming titan, Netflix, made known some unexpected developments to its investors. According to the firm, it was only able to succeed in getting 5.2million additional subscribers in the second quarter of this year.
That is a glaring fall below its earlier projected 6.2million extra subscribers for the second quarter. The shares of the company reportedly fell by 14%, but reports indicate that it has gone on to recover on a couple of grounds.
Industry experts noted that the latest volatility issues might be a reflection of the firm’s predicting abilities rather than the strength of the firm’s primary business. Sources also indicated that even though Netflix’s subscriber growth ranked lower than the firm’s projections, the recorded increase was still in line with records from past quarters. Netflix reportedly recorded a more significant miss in the second quarter subscriber growth in 2016. During that period, its shares declined by 13%. When asked to explain the prediction error, Reed Hastings, the Chief Executive Officer of Netflix stated that the company was unable to figure out what accounted for the 2016 miss other than the fact that there was lumpiness in business operations.
Reports highlight that the fall in subscriber growth of the second quarter was the first time in over a year that Netflix was unable to exceed its projections for subscribers’ growth which Netflix attributed to a less than accurate internal forecasting.
Netflix had about 130 million subscribers as at June 30, and there were approximately 57.4 million in the US. The firm predicted that over the next quarter, i.e., the third quarter of the year, it would have 5 million additional subscribers which is reportedly a bit slower than last year’s pace.
Industry analysts stated that there could be a possibility that the subscriber growth went below expectations because there wasn’t a Netflix show released in this previous quarter that audiences found captivating as much as previous hits. Metacritic released data which indicated that users rated Netflix shows that were published in the last quarter a medium score of only 6.4 of 10 and that was well below the Netflix’s historical median record of 7.2.
Regardless of the situation, markets have had cause to express fears about Netflix as it has some of the expensive shares. Its price-earnings ratio is at about 170 and its yearly cashflow negative amounts to billions of dollars. Analysts claim that it shows the firm’s increase has majorly been based on future growth promises.
For this year, it is producing a considerable amount of content, and it has reportedly planned to spend about $12bn- 13bn on the project. It will include 82 exclusively licensed or original feature films as well as several television programmes.
In the year, industry critics have lauded the firm as it bagged 112 award nominations which made it the first time that it had higher nominations than its biggest rival, HBO. However, investors are still on the edge that the bulk of the online streaming company’s production is funded by borrowing. Sources show that Netflix’s long-term debt surged from $2.4billion from two years ago to $8.3billion.
As earlier noted, media outlets reported that the online streaming giant has plans of investing up to $12billion into content production for this year. However, its growth could continue to suffer owing to the increasing competition in the online streaming business. For instance, Apple is reportedly increasing its investment in music, video as well as publishing from $1bn in 2018 to $4.2bn by 2022. Sources also reported that Amazon would also likely increase its own investing in original content to $8.3bn from the present $4.5bn.
Analysts indicate that the recent numbers released by the online steaming total will do nothing to reduce fears that the firm is not doing sufficiently to stand ahead of rivalry competition from Amazon Prime video, YouTube, among other online streaming businesses.
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