Disney is Signing Some MAJOR Entertainment Deals Before the Launch of Its Streaming Platform
A prediction made in 2006 could soon be the one that ushers a new age for the Disney entertainment company. A couple of the conglomerate’s senior executives foretold of a widespread shift in the entertainment industry, one that would largely be consumer-driven.
They said that there would soon be a huge demand for access to all manner of content across multiple platforms, and they wanted to steer the firm in readiness for this seismic shift.
How would they go about this? The plan was for the company to embellish their portfolio with franchises and entertainment brands holding their own well enough to bring in massive viewership.
And it was all coined up by Tom Staggs, the then COO, and Kevin Mayer, the company’s corporate strategist. These two were well ahead of their time, with online streaming services such as Netflix only gaining massive traction just recently.
Back then, Disney embarked on an aggressive buying spree, acquiring Pixar Studios in 2006. Looking back, this was a pretty smart move, and the company has continued to bring some of the most renowned brands in the contemporary entertainment industry under Disney’s wing. Talk of 21st Century Fox, Lucasfilm, Marvel Entertainment – don’t you just get that undeniable feeling when you see any of these names in a film’s opening credits? They have made quite the name for themselves that we always expect them to deliver.
Although Netflix and Amazon are worthy competitors, analysts are confident that Disney’s entertainment brands will give them a much needed edge in terms of attracting subscribers.
And who can deny that Disney hardly ever disappoints? Of the top 100 box office films of all time domestically, 47% of them hold the Disney (and Fox) label. This percentage beats the competitor that comes in second i.e. Warner Bros. by more than twice. Disney’s nearest competitor only has 20 movies on the list. Going by the IMDB ranking for television shows in order of popularity, Disney and Fox, again, take the lion’s share.
With the launching of their streaming service Disney+, Disney hopes that brands it has acquired over the years will do just as well as they have on primary media. They are relying on Pixar for animation shows, while the Star Wars and Marvel franchises will also be tasked with producing Disney-original content.
These are already in the works, with Marvel coming in with a series featuring Hawkeye, the marksman Avenger, and Pixar working on Monsters at Work. The Star Wars franchise, on the other hand, will attract subscribers with The Mandalorian.
Michael Nathanson, a media analyst, says that nothing better could have happened to Disney than combining their library with that of Fox. According to him, the combination will be unparalleled and we should expect some to-die-for content.
Though Disney has previously failed in its digital endeavors (and that’s why you don’t even know of DisneyLife), we hope that the company has learned its lessons and are not about to mess up this time round. Robert Iger, Disney’s CEO has termed Disney+ their topmost priority.
More in Investments
Rapper Kanye West Is Expanding His Real Estate Holdings In The Unlikeliest Of Places–Check Out His New Purchase Here
Kanye West is best known for his music and clothing business ventures. But it looks like the 42-year-old rapper is really...April 17, 2020
Target and Disney Forge an Exciting Partnership and We Didn’t See This Coming!
For decades now, the world has enjoyed the magic that is Walt Disney. Who can say that they haven’t interacted with...April 17, 2020
Millionaires of the Wizarding World–These Are The Richest Actors Who Played Professors In The Harry Potter Film Franchise
There’s no doubt that the Harry Potter films and books have become a global phenomenon. Years after the story has been...April 17, 2020
These Common Mistakes Are Ruining Your Chances of a Comfortable Retirement
After being committed to your workplace for a number of years, you unconsciously begin to look forward to retiring. You must...April 17, 2020
Why Social Security Will Go Up in 2019 And How You Can Prepare for It
Despite the expected rise in Medicare Part B premiums, a lot of retired workers will access checks by January next year....April 16, 2020
Are You a Financially Struggling Millennial? You Can Now Work For a Brighter Financial Future Today
Millennials, or those born in the years 1981 to 1996, now comprise one of the country’s most powerful financial demographics. They are...April 15, 2020
Here’s How You Can Stay On Top Of Your Personal Finances While Also Running Your Own Business
Everyone will benefit from managing their personal finances more closely. However, it’s still worth acknowledging that business owners tend to have...April 15, 2020
BEST Investment Tips to Help You Achieve Your Retirement Goal
Investment has a top spot on the list of expert-suggested ways of increasing wealth, establishing solid future fallback plans and saving...April 15, 2020
This is The Amazing Story Behind The Rise, Downfall, & Eventual Comeback of Iceland’s Only Billionaire
It’s no secret that the extremely wealthy lead very interesting lives. From the way they built their large fortune to the...April 15, 2020