In the modern digital world, where everything we do goes online, emerging businesses are also shifting their operations as well as their business models to online or eCommerce. Millions of startup businesses all over the world are competing to increase their digital exposure in order to outrank their competitors. While Facebook and Google Ads can definitely help in your customer outreach, most people, even the search engines nowadays, prefer organic traffic because it shows that all your customers are interested in your business and patronize either your products or services.

That’s why most business owners are now using Social Media networks not only in promoting their products but also in socializing and interacting with their customers personally. They need to establish this intimate connection with their customers in order to retain their loyalty. And while Facebook and Twitter are the main choices for social media marketing, there are other social sites that are great for your marketing strategy too. One of them is Pinterest and if you haven’t already heard, we’ll now show you on how to grow your eCommerce business through it.

Use Keywords to Increase Your Visual Search on Pinterest

Add Keywords To Your Pins

Pinterest is easier to manage for customers because they get to see colorful and enticing images that’ll draw or convince them to purchase your products. It can grab their attention quicker and easier than reading a long block or walls of texts. That’s why, if your eCommerce business focuses on products, cooking, food, arts, graphics, and design, then this is the perfect platform for you. And if you think that keywords are only for SEO and article writing, then think again. Why? It’s because Pinterest relies on keywords too in order to sort out its images. That’s why we recommend that you put in some important keywords on your photo descriptions so that Google can read it. Make sure to fill in the “alt text” also as this serves as the name tag for pictures uploaded on the internet.

Name Your Boards Based on Your Products or Services Offered

Group Your Pins According to Specific Boards

One perk of Pinterest is that it’s relatively organized compared to the other Social networking sites. This means that you can create virtual boards and group your products according to categories or type. This makes it easier for your customers to locate your product and purchase them right away. For example, if you’re into the fashion business, you can categorize and upload your products based on a type of clothing like mini skirts, metallics, tops, dresses. In this way, they can easily follow and share the boards without any hassle for them. They’ll also get to see the newest products you can offer.

Try Group Boards To Increase Your Customer Outreach

Invite Influencers to Contribute To Your Boards

If you have loyal customers or influencers who patronize your product, it’s the perfect opportunity to invite them to collaborate in your boards. This means that they, too, can give some recommendations by pinning or uploading pictures to your shared board. Not only you get to increase your customer outreach because you shared their followers too (since their followers can see whenever they upload something to your shared board), but this is also a great way to build rapport with your customers.

Enable Them To Buy Your Products Without Leaving the Website

Do note that most of your customers are busy. Thus, their attention span is incredibly short and they want to get things done fast. That’s why as much as possible, allow transaction or purchasing of your products without leaving the Pinterest platform. Most customers don’t like to click a lot of links or leave to another site just to purchase your products. Or if not, they also don’t have the time to fill out the sign-up forms or such. If you do so, it’ll just turn them off and leave your site, leaving you with a lost sale. Make it easier for them to purchase with just one click.

Schedule Your Pins Based on Peak Hours

Schedule Your Pins During Peak Hours

If you’re busy with your business and have no time to pin all the products on the board yourself,  then it’s better to use a third-party software in order to schedule your pins. Scheduling your pins is important because it keeps you up to date with your customers and can increase your referral traffic. You can experiment when is the best time to post your products were most of your customers are free and are able to see your items. The moment you figured that one out, schedule them on social media scheduler platforms like Tailwind, Hootsuite so that you’ll never miss anything out.